Quick Facts

• Mature size: Approx. 1500–2000mm high x 800–1000mm wide

• Position: Full sun to partial shade

• Foliage: Deep green, broad leaves on sturdy stems

• Flowering: Late summer to autumn

• Flower colour: Soft mauve-pink, double flower heads

• Climate tolerance: Frost-tolerant

• Water needs: Moderate; prefers consistently moist soil

• Maintenance: Low

Why You’ll Love It

Eupatorium ‘Flore Pleno’ is a striking, tall perennial known for its soft, double mauve-pink blooms that bring elegance and texture to late-season gardens. Flowering from late summer into autumn, the fluffy, domed flower heads sit atop strong stems, creating an impressive vertical presence. Highly attractive to pollinators, this variety adds movement and life while providing a gentler, more romantic alternative to single-flowered Eupatoriums. Ideal for naturalistic and meadow-style plantings, it works beautifully as a backdrop to ornamental grasses and mid-height perennials.

Planting & Care Tips

• Plant in full sun to partial shade for best growth and flowering

• Prefers moist, well-drained soil; does not like to dry out completely

• Water regularly during dry periods, especially in warmer months

• Leave spent flower heads standing over winter for structure and wildlife

• Cut back hard in late winter or early spring before new growth emerges

• Allow generous spacing to accommodate its mature size