Quick Facts

• Mature size: Approx. 800–1000mm high x 500–600mm wide

• Position: Full sun

• Foliage: Deep green, coarse-textured leaves

• Flowering: Summer to autumn

• Flower colour: Pure white petals with a soft golden-brown cone

• Climate tolerance: Heat, frost, and drought tolerant

• Water needs: Low to moderate once established

• Maintenance: Low

Why You’ll Love It

Echinacea ‘White Swan’ is an elegant and timeless perennial, valued for its pure white blooms that bring light and calm to borders and meadow-style plantings. Flowering from summer into autumn, its classic daisy-like flowers sit atop sturdy stems, creating strong vertical interest.

Planting & Care Tips

• Plant in full sun for best flowering and sturdy growth

• Prefers well-drained soil; tolerant of a wide range of conditions

• Water during establishment, then sparingly once established

• Deadhead spent flowers to extend the flowering period

• Leave seed heads standing over winter for structure and bird interest

• Cut back in late winter or early spring before new growth emerges