Quick Facts

• Mature size: Approx. 800–1000mm high x 500–600mm wide

• Position: Full sun

• Foliage: Deep green, coarse-textured leaves

• Flowering: Summer to autumn

• Flower colour: Purple-pink petals

• Climate tolerance: Heat, frost, and drought-tolerant

• Water needs: Low to moderate once established

• Maintenance: Low

Why You’ll Love It

Echinacea purpurea, commonly known as Purple Coneflower, is a classic perennial prized for its bold purple blooms and long flowering season. From summer through to autumn, its daisy-like flowers rise above sturdy stems, creating strong vertical interest in borders and meadow-style plantings. Highly attractive to bees and butterflies, it also provides winter interest as seed heads are left standing for birds. Tough, reliable, and easy to grow, this perennial is a must-have for naturalistic, cottage, and pollinator-friendly gardens.

Planting & Care Tips

• Plant in full sun for best flowering and strong stems

• Prefers well-drained soil; tolerant of a range of conditions

• Water during establishment, then sparingly once established

• Deadhead spent flowers to encourage further blooming

• Leave seed heads over winter for structure and bird interest

• Cut back in late winter or early spring before new growth appears